Ideologies presented in film

Film and Ideology. Ideology is sometimes identified as a body of ideas reflecting the social needs of an individual, group, class, and culture. In other words, ideologyrefers to a systematic "world view" which defines our concepts of self and the relations of the self to the state or any form of the collectivism.

Ideologies are ideas that normal, commonsense and just the way they are. However, ideas, values, and belifes are not static; they evolve and develop over time. For example; Ideologies of women have changed as women have become more equal. The audience can interpret these ideas differently depending on the individual. 



The term 'Dominant ideology' denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society.

• Family values - Family units and marriage is ideal

• Sex outside of marriage is bad

Ideologies in Disney

Ideologies brought about by Disney films are that women are development on a man, finding love and marriage is the ultimate goal. It also gives the ideology of body image, these characters are seen as commercially beautiful when in reality their body proportions aren’t physically possible, therefore distorting societies ideas on body image making women strive for something not humanly possible.

The period of time that the majority of Disney princesses were created was when women weren’t seen to be equal with men and stayed at home cleaning and were under male power. For example; Cinderella has to clean for a living and Ariel was treated like a prisoner by her father and was forbidden to educate herself with the wonders of the sea (even though she disobeyed and did anyway). 

Evolved ideologies

In the film/series Sex in the city it shows the ideologies of women has changed over time as women have become more independent and have no limits on how successful they can be. However they still reinforce the dominant ideology of marriage being the ‘ultimate goal’.